Stop Dreaming About Your Business. Start Creating It.

The 6-Week Program That Takes You From "Someday" To Started

Confession Time: Your Secret Life At 9.30PM

The house is finally quiet...

You've opened yet another tab to search:

"How to turn my passion into a business"

"Can I really make money doing what I love?"

"How to know if my dream business will actually work"

Sound familiar?

Your Pinterest is filled with inspiration boards that will come in handy once you take the leap one day...

Your notes app has pages of plans for that business you've been imagining for months (or years)...

You've spent countless hours researching how to bring your dream to life...

But you haven't actually started.

When friends ask what's new, you say, "I'm working on something exciting," but the truth is – you're stuck in preparation mode.

Because starting means facing the possibility that it might not work out.

That you might fail.

So instead, you stay busy "getting ready to get ready" – and you tell yourself that someday you'll take the leap.

But not yet...

You've convinced yourself you're "just not ready yet."

But we both know what's really going on...

It's not about waiting for the perfect time when the kids are a bit older or work settles down...

It's not about collecting more information – you already have more knowledge than most people who've actually started...

**It's about being afraid to turn your "someday" into today.**

Trust me, you're not alone in feeling this way...

The Hard Truth About Waiting

of people who set goals never actually achieve them, primarily because they never move from planning to action

of women dream of starting their own business, but only 12% ever take the first concrete step

of people say they have a dream or passion project they've been putting off for over a year.

"Waiting until I'm ready" is cited as the #1 reason people don't pursue their entrepreneurial dreams, yet 96% of successful entrepreneurs report they didn't feel "ready" when they started.

These aren't just numbers – they're dreams unfulfilled, potential unrealized, and lives unchanged. Don't become another statistic.

The Truth Behind The "Not Ready Yet" Story

You know you can't stay in your current situation.

You've been dreaming about change for years.

And deep down, what you really need is someone in your corner to kick you up the butt and help you focus on the things that will actually create this change.

Let's be brutally honest about what's keeping you stuck:

You say:

"I need to learn more first."

The truth:

You've done enough research to earn a PhD.

You say:

"I'm waiting for the perfect time."

The truth:

You scrolled past countless Instagram posts today about women who started businesses with toddlers, during divorces, and while working full-time jobs.

You're not waiting for the right time – you're waiting for courage.

You say:

"I don't know exactly how to turn my idea into a profitable business."

The truth:

Nobody does 100% when they start.

The women you admire figured it out along the way.

The real block isn't your knowledge, your circumstances, or your ideas.

It's identity: am I someone who can do this?

You're not just looking for a plan; you're looking for proof that you can trust yourself to make it work.

You believe there must be another way – a way to build a business without sacrificing your health, your relationships, or your sanity.

A way to create income doing something you love without trading your time for money like you've always done.

But you don't know how to actually implement that in your own journey.

And every day you spend overthinking, rather than taking action, is a vote of 'no' to yourself.

And that's exactly what we'll fix in these 6 weeks.

What You'll Walk Away With After 6 Weeks

This isn't just another course that will join your collection of "things I'll get to someday."

This is a 6-week program designed to get you out of your head and into action – with a clear plan, targeted support, and the accountability you need to finally get started.

After our time together, you'll have what you need to bridge the gap between dreaming and doing:

Your dream business brought to life - transformed from an idea in your heart to a real, validated concept that aligns with your skills, passions, AND what people will pay for.
A simple, sustainable business model designed specifically for your life circumstances and time constraints, focusing only on the 20% of actions that will deliver 80% of your results.
A foundation for making decisions with confidence - no more second-guessing yourself or comparing your journey to others.
A clear 90-day action plan that eliminates busy work and focuses only on the essential steps that will move your business forward.
The confidence to actually call yourself a business owner – because you'll BE one, not just dreaming about becoming one.

This isn't just about planning...

It's about taking action.

What you need is the courage to take that first step and the support to keep going when things get uncomfortable.

Take the first step toward creating the business you've been dreaming of—apply now to start your journey.

I Get It: It's Scary To Go All In

Let's talk about what's really keeping you up at night:

"What if I fail and waste our family savings?"

"What if I can't balance this with taking care of the kids?"

"What if my partner doesn't support this dream?"

"What if I have to choose between my business and my mortgage?"

I hear you.

These fears are real.

You've got responsibilities – children looking to you, bills that need paying, a partner who might not understand why this matters so much to you.

The thought of going all in on your dream feels selfish sometimes, doesn't it?

Like you're putting your desires ahead of your family's security...

But here's what you might not have considered:

🤷‍♀️ What example do you want to set for your children?

Do you want them to see a mother who played it safe and ignored her calling? Or one who showed them that dreams are worth pursuing, even when it's scary?

🤷‍♀️ What would your future self say if you asked her whether you should take this chance?

Would she thank you for protecting the status quo? Or would she regret the business that never came to be?

🤷‍♀️ What's the real risk here?

Is it trying and possibly stumbling along the way? Or is it reaching the end of your life wondering "what if" because you never tried at all?

You don't have to burn everything down and leap without a safety net.

That's not what this is about...

To show you that building a profitable business around your passion isn't about doing 'all the things' but about doing the right things, in the right order, in the right way.

It's about building something meaningful without sacrificing what matters most.

And most of all, it's about you building the confidence to finally back yourself – because at the end of the day, that's what makes all the difference.

And you don't have to do it alone.

If you’re serious about building a business you love, take the first step by applying today.

Meet Roos: From Safe Corporate Job to Freedom Business

Hey, I'm Roos!

Seven years ago, I was where you are now.

I had a stable career but felt a constant pull to create something of my own. I wanted more freedom, more meaning, and control over my time.

When I finally launched my first business, I made a critical mistake: I created something I could pull off instead of something I loved.

The result? I ended up working more hours for less money, feeling just as trapped as before.

This forced me to ask: How do people turn their dreams into profitable, easy-to-run businesses while actually enjoying the journey?

I spent years studying what makes some entrepreneurs thrive with joy and ease while others struggle and hustle with little reward.

What I discovered became the Life Design Framework – a completely different approach to business building that puts your life first and business second.

This framework helped me create a business that supported my move from the Netherlands to Australia and eventually to Spain, where I now live with my partner and two children. I work fewer hours, make more money, and have the freedom to surf and spend time with my family whenever I want.

I've now helped dozens of women use this same framework to create businesses that give them the time, freedom, and fulfillment they crave.

What Makes This Different

Most business programs start with business models, marketing plans, and strategies.

We don't.

We start with YOU – your ideal life, your natural strengths, and how you actually want to spend your days.

The Life Design Framework turns the traditional approach upside down:

1️⃣ We design your ideal life FIRST

2️⃣ We create your ideal work vision SECOND

3️⃣ We build a business that supports both THIRD

This means you'll create a business that:

✅ Fits around your family and personal priorities

✅ Leverages what you're naturally good at (and enjoy doing)

✅ Gives you back control over your time, the work you do and your income potential

Ready to make your dream business a reality?

Apply now, and let’s see if we’re a fit!

Work that forces you to sacrifice your health, relationships, or joy isn't the definition of success – no matter what anyone else tells you.

Action is the way through.

Not more planning.

Not more getting ready to get ready.

Your dream business will evolve and grow as you take action, gather feedback, and make adjustments.

It doesn't need to be perfect from day one...

It just needs to exist.

The 7 key elements of the Life Design Framework:

Who – this is the foundation. This is crucial because, right now, you might have a limited view of your potential and what’s truly possible for you. Once you shift that perspective, you’ll start crafting a life vision that is authentic and aligned with what you truly want—without limitations.

Ideal Life Vision - To truly reach your goals, it’s not enough to simply daydream about what you want; you need a clear, actionable vision. I’ll guide you through a step-by-step process to uncover what truly matters to you and create a detailed blueprint for your ideal life—one that aligns with your values and excites you every day.

Ideal Work Vision - Before deciding on the business you want to start, we’ll get crystal clear on how, when, and where you want to work. By designing your work to fit your ideal life, we’ll create a business that aligns with your goals and priorities.

Ideal Money Vision - Build a positive relationship with money by learning how to give, receive, and spend with confidence and joy. We’ll redefine your money mindset to support the life you want to create.

Commitment – This is where YOU will shine. I’ll guide you in coming up with a unique business idea that aligns with your passions and skills, ensuring it’s something that excites you and utilises your uniqueness.

Ideal Business Vision – This is where we refine and shape your business idea and revenue model, turning your vision into a clear money-making plan.

Life On Your Terms Now – You’re ready to take aligned action to bring your ideal life and business together – with clarity and confidence.

Why 6 Weeks Is Exactly Right

Think about it: How long have you been "thinking about" starting your business?

6 months?

A year?

Several years?

If more time was the answer, you'd have a thriving business by now.

Here's why 6 weeks works:

✅ It's long enough to create real change. Research shows it takes about 42 days to establish new patterns of thinking and behavior.

✅ It's short enough to maintain momentum. Programs that drag on for months lose energy and accountability.

✅ It forces the right kind of action. When time is limited, you focus only on what actually moves the needle.

If you're thinking "I need more time," ask yourself: Has "more time" been working for you so far? Or has it just been an excuse to stay in preparation mode?

Let’s talk about how we can make your business vision a reality.

This Isn't For Everyone

This program is for women who are:

Type-A, 'work-hard' mentality women who want to break free from that cycle while still achieving success
Tired of dreaming and ready to actually start doing
Are committed to making a change NOW, not "someday"
Ready to invest in themselves instead of just gathering more information
Committed to showing up – for the calls, for the work, and most importantly, for themselves
Realize that time is their most valuable asset and want to be in control of it
Seeking more flexibility for family and things they love, not just another job

This program is NOT for:

Those wanting a get-rich-quick scheme with no work
Women who want to "see how it goes" without fully committing
People who aren't willing to push past their comfort zone
Anyone who says "I'll start when things slow down" (they never do)
Those who aren't ready to make a 6-week commitment to their dream

What Women Like You Have Achieved in Just 6 Weeks

Ready to take the first step toward building the business you love?

The "What If" Moment That Changes Everything

What if 6 weeks from now, instead of still thinking about your business, you were:

Confidently telling people what you do when they ask at parties
Getting paid for work you actually enjoy
Feeling the rush of finally backing yourself instead of just dreaming
Creating a schedule that puts your family and priorities first

Or...what if 6 weeks from now, you're in exactly the same place you are today?

Still researching.

Still planning.

Still waiting for the "right time."

If you’re committed to making your dream business a reality, let’s connect!

Life On Your Terms Now 6-Week Program

For less than the cost of another 6 months of thinking about starting (while watching others actually do it), you get more than just a course – you get back control of your time and a clear path to build a business that works around your life:

Here's what you get:

Complete 6-week guided program
Weekly group coaching calls in an intimate setting (<10 women)
Direct feedback on your specific challenges
A clear, actionable plan tailored to your idea and life
A digital workbook

Total value: ~~€2097~~

Investment: Just 2 payments of €797 each

Or pay in full €1,499

What Others say:

This Is For You If...

You’re currently employed but crave a business that fits your passions and lifestyle.

You’re looking for a complete career change and want to design a business that aligns with your true passions and purpose.

You’re a stay-at-home mom who’s ready to start a business that allows you to contribute financially while spending time with your family.

You’ve recently transitioned back to work after maternity leave but find that your priorities have changed, and you want more flexibility.

You’re on maternity leave and dreading returning to work because you want to spend more time with your family and pursue something you love.

You’re balancing your current business but are looking for better work-life balance, so you can work less and earn more.

Frequently Asked Questions

How exactly does the program work?

You'll get immediate access to the first module of course materials. Each week you'll focus on a specific aspect of building your business, with trainings you can go through at your own pace. We'll meet weekly on a group call where I'll answer your specific questions and provide feedback on your progress. I stay on until every question is answered.

Do I need to quit my job to do this program?

Definitely not! Everyone's situation is different, and there’s no one-size-fits-all approach. I’ve worked with women who, after validating their business idea, running the numbers, and having the right strategy, felt confident enough to take the leap into full-time entrepreneurship. Others had financial backing that made quitting their job a less risky choice. For many, though, starting their business while still employed provides the financial security they need as they work toward creating a sustainable, full-time income. The goal is to build a business that supports your life—on your terms—not a side hustle. You’ll move forward at the pace that feels right for you, whether that’s transitioning gradually or taking the leap when you're ready.

How much time do I need to commit each week?

You'll need about 2-3 hours per week to see real results. The weekly call is 60-90 minutes.

I've tried other programs before and didn't follow through. How is this different?

Most programs dump a ton of information on you and leave you to figure it out alone. I've designed this program specifically for women who struggle with overthinking and "getting ready to get ready" syndrome. The weekly group calls provide real accountability, and the small group size means you can't hide in the back row or ghost without me noticing.

What if I can't make all the live calls?

All calls are recorded and available within 24 hours. You can submit questions in advance via email if you can't attend live. That said, the live calls are where the magic happens—the energy, accountability, and real-time feedback are powerful catalysts for action. I recommend prioritizing these calls as much as possible during these 6 weeks.

What if I don't know what business to start?

We'll start by getting clarity on what you're genuinely passionate about and how that intersects with what people will pay for. I'm not here to push you into a business model that doesn't fit your life. But I will push you to make a decision rather than staying in "I'm not sure" limbo forever.

What's my investment?

The complete 6-week program is two payments of €797 each or a one-time payment of €1,499. This includes all course materials to which you have access for 6 months, weekly group coaching calls in an intimate setting (max 10 women) for the first 6 weeks, and a digital workbook.

But the real question is: what's the cost of staying where you are? Another year of trading your time for money? Another year of watching your most precious asset – your time – slip away while you remain stuck in a situation that doesn't serve you?

What happens after I apply?

I personally review every application to make sure we're a good fit. If your application is approved, I'll reach out via text message within 48 hours to answer any questions and discuss next steps.

What's your refund policy?

I don't offer refunds because I'm looking for women who are fully committed. However, I do promise to show up 100% and give you everything you need to succeed. If you're doing the work and not seeing results, I'll work with you personally to figure out what needs to change.