What If It's Not 'Just a Dream'?
If you've ever found yourself googling 'how to quit my job and follow my dream'. At 2pm. On a Tuesday. Keep reading.
Give me 6 weeks, and I’ll help you build a freedom-first business around what you actually want — work you love, more time, and enough money— plus a clear 90-day plan to get started.
Without waiting another year to feel "ready."
You Have This Thing You Can't Stop Thinking About
Maybe you call it a dream, an idea, a wish, or an "if only I could..."
But it's there, isn't it?
That quiet whisper of possibility that won't leave you alone.
It's not that you hate your job.
You're probably really good at what you do — maybe even great.
You've built what looks like a "successful" life.
People admire it.
Once, it made sense - maybe even made you proud.
But now, you have this thing...
This vision that keeps getting clearer.
Becoming an author, creating your art retreat, opening a juice bar in Mexico...
It makes no logical sense...
You don't have the "right" background, the credentials, the experience.
But something deeper than logic knows this is yours to create.
Your version.
Your way.
"A Clear Path to Follow"
Before joining the program, I felt stuck and unsure how to turn my dreams into reality. The exercises helped me align my financial goals with my passions. Now I have a clear path forward—and the confidence to follow it. - Jolein, from Corporate to Artist
When you talk about it, you can feel it in your heart…
You know — with a knowing that comes from somewhere you can't explain — that this is what you're meant to do.
You can't quite see every detail yet, but you can envision it.
And you deep down know - this has to happen because you'll forever regret not giving it a go.
And that's exactly what makes it so terrifying...
And every day you don't pursue it feels like you're ignoring the real you — the one who knows what she's meant to be doing.
Here's what your actual days look like:
You sit in another quarterly planning meeting, nodding along about revenue targets while secretly wondering "Is this really what I'm supposed to be doing with my life?"
During your lunch break, you research "how to start a photography business" in an incognito browser tab, then frantically close it when your colleague walks over to ask about the afternoon presentation.
Sunday night, while your family watches Netflix, you're curled up on the couch making Pinterest boards for the ceramic studio you want to build, the workshops you want to teach, the life you want to create...
Monday morning, feeling stuck in Groundhog Day, walking back into that same office, you tell yourself...
"Maybe after this promotion"
or "When I have more savings"
or "When the kids are older."
But deep down, you know the timing will never feel perfect.
And that promotion won't fill the growing hole where your creativity used to be...
You've Mastered the Art of Seeming Fulfilled
You've mastered the art of looking like you have it all together:
The casual "work's been crazy but good" at social events... (Translation: I'm dying inside but can't admit it.)
...Changing the subject when your family asks if you're happy at work.
...Staying busy so you don't have to sit with the growing certainty that you're meant for something different.
You avoid too much silence, because that's when the questions creep in...
It happens in the quiet moments...
...When you finally close your laptop
...When you're lying in bed before you drift off to sleep
...When put the baby down for a nap and there's no noise left to drown out that inner voice:
"Is this it?
What am I even doing all this for?
How did I get so far from what I actually wanted?"
"Steps Toward a New Life"
This course helped me rebuild trust in myself—not by being told what to do, but by discovering my own answers through powerful questions and practices. It shifted my mindset, gave me clarity, and helped me set new, exciting goals. Now, she has a clear and realistic plan to launch her photography retreat business in Mallorca!
You think about making a change.
You think about making a change.
Then talk yourself out of it.
Because who just walks away from a stable job without a plan?
How do you explain not returning from maternity leave?
What if this whole idea of working for yourself is just a pipe dream?
Your Google history is full of
how to make money from home with a baby,"
"how to quit my job and start a business,"
or "how to make more money while working less."
You scroll through Instagram, seeing those women who actually did it.
Coaching from Bali, building businesses in their pyjamas...
You tell yourself, They must've had money saved. Or no kids. Or connections. Or got lucky.
But still - you can't help but wonder:
Why not me?
Why do I feel so stuck?
Why am I so scared?
That's exactly why I created Freedom Co.
Your 6-Week Bridge From Dream to Concrete Action Plan
Designed specifically for women like you who know they're meant for something different but need a realistic roadmap to get there.
This isn't another course you'll buy and never finish.
It's a step-by-step framework to turn what you love into a business that supports your life — not takes it over.
How Freedom Co. Works
6 week program
Start anytime, work at your own pace
Weekly deep-dive modules
Released one at a time to maintain momentum (no overwhelm)
Personal custom coaching support
Ask questions anytime via private Slack, I respond within 12 hours with voice messages or video.
6-month access
Revisit the full digital Freedom Co. Program as you evolve and grow.
Implementation workbooks
So you actually do the work instead of just consuming content.
Limited to 10 women per month
to ensure you get real personal attention.
By the End of 6 Weeks,
You'll Walk Away With
A crystal-clear vision for a business that supports your life instead of consuming it
Your first offer that feels authentically you (not some cookie-cutter template)
A realistic financial plan so you know exactly what you need to make this work
A 90-day action plan with specific steps you can actually take
The confidence to move forward instead of second-guessing every decision
Most importantly: You'll finally stop planning and start building.
"Empowered to Explore New Ideas"
This course helped shift my perspective on money and what’s possible for my future. I feel more empowered and confident to explore ideas that insecurity used to hold me back from. The step-by-step process gave me clarity on what I want—and what I’m capable of creating.
- Maria, Fashion Production Manager
The Real Problem Isn't Your Job
You keep thinking maybe something will bring back that spark.
A different role, another company, a new industry, dropping down to four days a week...
But here's the truth:
The spark isn't coming back because you've outgrown this path.
(and that's ok!)
You want to create something that's completely yours.
Something that doesn't just pay the bills but feeds your soul.
And once you have that dream and felt that pull — that deep knowing that you're meant for something different — there's no going back.
Your dream likely defies all logic.
What do you know about running an art gallery? You studied marketing, not art curation.
How can you write children's books when your degree is in HR?
Your family would think you've lost your mind — throwing away all those years of education and experience for what?
A café?
A creative studio?
Something that "doesn't make real money"?
You have responsibilities.
A mortgage.
Kids who need stability.
You can't just pack up and leave your job for some dream that might not even work...
But your heart knows.
And it won't let you forget.
"I Started Believing in Myself"
By doing this course, I dared to dream bigger and found answers within myself. It helped me shift my thoughts, rebuild my self-esteem, and set clear, realistic goals. I now believe I can have the life I want—and I’ve already started taking steps toward it. - Riemkje, Photographer
You've Done the Work - But Still Don't Feel Ready
You have a shelf of self-help books with underlined sentences that could change your life.
A Pinterest board for the business you haven't launched.
A notebook full of plans you haven't executed.
You've done the inner work:
The journaling.
The healing.
The money mindset rewiring.
You're exhausted from preparing - but still don't feel ready.
Because the truth is...
As long as you're "still working on yourself," "still researching," or "still planning," you never have to take the leap.
But your heart knows.
And it won't let you forget.
It's your brilliant mind keeping you safe from potential failure...
But also keeping you away from potential success.
But what if you could skip the endless preparation and actually start building something real?
What if instead of another course that leaves you with more questions than answers, you had a clear, step-by-step roadmap that takes you from "I have this dream" to "I have a concrete plan I'm ready to start - Now"?
That's exactly what Freedom Co. does.
No more theoretical planning.
No more waiting until you feel "ready."
Just practical, actionable steps that move you forward every single week.
Here's Exactly What We'll Build Together:
Week 01
Foundation & Clarity
Stop second-guessing yourself and trust what you know
Define what "freedom" really means for your life
Identify what you want to create and why it matters
Week 02
Your Freedom-First Life Vision
Map out how you actually want to spend your days
Set realistic boundaries that protect your time and energy
Create your personal definition of success (hint: it's not more hours)
Week 03
Make the Numbers Work
Design how to work your way
Figure out exactly how much money you need to feel safe making the leap
Week 04
Uncover Your Unique Value
Discover what you're uniquely positioned to offer
Turn your real experiences into your competitive edge
Position yourself authentically
Week 05
Design Your Simple Business Model
Develop your first offer that feels genuinely like you
Build a revenue plan that makes sense for your lifestyle
Keep it simple so you can actually start instead of getting overwhelmed
Week 06
Your 90-Day Launch Plan
Create concrete steps you can take starting next week
Set up accountability systems so you actually follow through
Take your first real steps forward with confidence
Your New Reality
When you commit to this process and complete Freedom Co., everything changes.
This isn't just about having a business plan sitting in a folder.
This is about fundamentally shifting how you show up in your life.
Here's what that actually looks like:
Your alarm goes off, but instead of that familiar dread, you feel excited. You're starting your week working on something that actually matters to you.
You make coffee in your favourite mug, and actually have time to enjoy it.
When your kids wake up, you're present. Not mentally composing emails. You have patience because you're not running on empty. You're the fun mum who suggests spontaneous ice cream runs because your schedule is yours to control.
Your partner sees the change too. You're engaged, excited about life, renewed in ways that surprise even you. Date nights aren't spent talking about work drama - they're spent planning that weekend getaway you've talked about for a year.
You invest in the good wine, the organic groceries, the experiences that make life richer - because you're not just earning money, you're creating it doing work that lights you up.
Your family notices you're present because you're not mentally somewhere else, wishing you were doing something different.
This isn't a fantasy. This is what happens when you finally honour what you're meant to create.
Real women, real stories
This Transforms More Than Just Your Work
Your partner gets the version of you who suggests last-minute dinner plans because you're not mentally exhausted from hating your work.
Your kids get a mum who's present at pickup, who has energy for bedtime stories, who models what it looks like to love what you do for a living.
Your friends get to see you light up when you talk about your business instead of shrinking when someone asks "how's work?"
Your parents get to stop worrying about whether you're happy. They get to feel proud when they tell their friends what you're up to, instead of making excuses for why their brilliant daughter seems so unfulfilled.
When you invest in this program...
You're investing in more quality time with your family, more patience with your children, more presence with your partner and more joy in all your relationships.
What Happens If You Keep Waiting...
6 months from now: You're still curled up on that same couch, making the same Pinterest boards, having the same "what if" conversations with yourself.
1 year from now: You're at another networking event, smiling and saying "work's been crazy but good" while watching other women talk about the businesses they actually launched.
2 years from now: That dream is still there, but quieter. Not because it's gone — because you've gotten so good at silencing it during those Sunday night planning sessions.
5 years from now: You're helping your daughter with a school project about "dream jobs" and you realise you once had a dream and feel the pain of regret in your heart.
It's like watching a train pull away from the station while you're still standing on the platform with your ticket in your hand...
The cost isn't just staying stuck. It's the compound interest of an unlived life.
Women Who’ve Done It
My Story: From 9-5 to Freedom
I was just like you.
Good education, good job, good salary.
But I felt like I was slowly disappearing into a life that looked successful from the outside but felt hollow on the inside.
I tried everything:
The courses promising overnight success...
The business coaches who'd never worked a 9-5 telling me to "just quit..."
Starting a business to create freedom while ending up working more and earning less...
Followed routines, downloaded planners, optimised my damn morning...
Girl... I even looked into crypto trading!
But it didn't work...
So I did something different.
I built a business that gave me both.
Not a business to escape the 9-5, only to create a 24/7...
Not a "flexible" business that kept me chained to my phone...
But a business that truly fit ME.
Now I help women like you do the same thing.
Investment & Enrolment
2 monthly payments of
$497 USD
Pay-in-Full
$897 USD
(Save $97)
What's included:
Complete Freedom Co. program
(6-month access)
6-week personal coaching support via Slack (coaching support ends after 6 weeks)
All bonus materials and implementation tools
Bonuses:
The Visionary's Mind Map (guided meditation for success programming)
AI Business Brainstorming Prompts (the exact ChatGPT prompts my clients use)
The Uniqueness Inspiration Files (case studies of unconventional profitable businesses)
*Limited to 10 women per month to ensure personalised attention
Is This For You?
Perfect if you:
Have something you want to create but keep talking yourself out of it
Want to leave your job but need a real plan first
Crave freedom and flexibility in how you work
Are tired of waiting to feel "ready"
Want support and accountability, not just another course to bookmark
Not for you if:
You're just curious but not actually committed to taking action
You want someone to do the work for you (I guide, you build)
You're looking for get-rich-quick schemes or overnight success stories
You're not willing to invest 1-2 hours per week in building your future
Your Questions Answered
Do I need to already have a business idea?
Nope. If you've got a few sparks - or even just a feeling of what you want to do - we'll shape it into something real and actionable.
I don't have time to build a business...
Neither did T, managing 4 children and a household. She started in 30-minute pockets during nap times. This program is designed for women with real lives and real constraints.
What if I'm not qualified enough?
Your ideal clients need your exact combination of experience, perspective, and genuine care. The person who needs your help doesn't want the most qualified person - they want someone who understands their needs.
How much time will I need?
Set aside 1-2 hours a week to work through the modules and implement. This isn't a "watch and hope" program - it's a "learn and do" one.
How does the custom coaching work?
Instead of fixed Zoom calls you might miss, you get support when it fits your life. Ask questions anytime via Slack - I reply within 12 hours with voice messages or Loom videos.
I should just figure this out on my own...
You've been trying to figure it out alone for how long now? How's that working out? The women who succeed don't have all the answers - they just have the right support at the right time. This could be yours.
How is this different from group-coaching and other online courses?
This program is not passive learning — it’s action-focused. You’ll work directly with Roos to apply the proven Life Design framework that has helped create other freedom-first businesses.
How is the program delivered?
It’s entirely online. After you commit to Freedom Co., you will be emailed a login to our portal where all the training material is stored.
What kind of support can I expect during the 6-week program?
You’ll get access to our Slack channel where you can connect with fellow freedom-focused women, ask questions, and share wins. Plus, I aim to answer any burning questions within 12 hours on business days.
How long will I have access to the digital course materials?
You will have 6-months access to the course materials so that you can return to them as often as you need during that period. This gentle period gives you space and accountability to actually follow through (with a little nudge when needed).
Is there a refund policy?
No refunds. This program works if you do, so only join if you're ready to take action and fully commit to the process.
Don't Wait Another Year...
If you've read this far, you already know.
You're ready.
You just need to start.
You don't need more time to think about it.
You don't need the perfect moment.
You just need to take the first step.
The women who transform their lives aren't the ones who wait for certainty.
They're the ones who act despite uncertainty.
Only few spots remaining for June intake
Because your dream has waited long enough.
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