Hi - I'm Roos.

I help women turn their dream into a freedom-first business.

Life is for living,

not the 9–5

I followed the traditional path for years — BA, MA, successful career, all the boxes checked...


But deep down, I knew this wasn't it.


Life is for living, not the 9–5.

In 2017, I quit my job and crowdfunded my first business, thinking I'd created freedom...

When the steady pay check stopped and savings ran out... panic set in.

I had no strategy to generate consistent income — so I did what I knew best: I worked harder...

I'd created this business as a path to freedom...

but ended up working more while earning less.


This wasn’t the dream I signed up for.

That’s when my real journey began...

I knew deep down life and business could be fun, simple, and financially successful — and made it my mission to find out how.

How few hours could I work and still grow something meaningful?

Could I live a life I love and build a business that supports it — without compromise?

For eight years, I searched for answers...

(and found them in surprising ways)

I questioned everything I believed about life, work, money, and time.

I experimented, failed, restarted, faced fears — but never gave up on my vision.

In 2023, my partner and I quit our jobs, left our comfortable life in Australia, and set off with our kids in an old campervan across Europe.

We settled in a small coastal town in Spain — not just to build a business, but to design a life with freedom and purpose at its centre...

Today, I help women turn their dreams into freedom-first businesses.

I work focused hours, surf when the waves are good, and spend most of my time with family.

This life wasn't handed to me — I designed it, step by step, with clarity and courage.

And I can help you design yours.

Discover how to build your freedom.

I write about three topics to help you turn your dream into a freedom-first life and business:

01

Life-Design >

Be the curator of possibilities — claim the freedom to live and work differently.

02

Younique >

Where science meets curiosity — explore the truth of who you are and what you’re here for.

03

The Path of Simplicity >

How simple can we allow it to be?

I’ll help you go from “maybe someday” to “I’m doing this” and experience the freedom to:

Freedom to

Reclaim your time.

Freedom to

Do work your way.

Freedom to

Spend your days how you choose.

Want to join me?

Join a growing community of women redefining life and business on their own terms. Simple steps.

Simple steps.

Honest insights.

Real freedom.

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